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This was part of the "My Home - Seven Experiments For Contemporary Living Exhibition" at the Vitra Design Museum in Weil am Rhein, Germany. This Exhibit was designed by Berlin architect Jürgen Mayer H. and is called Housewarming. He has interestingly taken Frank Gehry's deconstructivist architecture and used it for redesigning the space using strong supergraphics. Parts of the setup were painted using thermosensitive paint (the darker red parts) so visitors can leave a temporary trace of their presence.
(source: Flickr - thanks to Nick g)