« Back to Le Best Of du Merchandising aux USA
Burberry New York
Branding Through Architecture
With a façade that subtly references the fabric of the famous Burberry check, Burberry's midtown Manhattan flagship store communicates its brand legacy and a contemporary vitality. Perfectly suited to its midtown context, the façade addresses the scale, mass, and proportions of the varied buildings along 57th Street, while its materials recall the limestone and bronze that clad many of New York City's tall buildings.
(http://www.gensler.com/practices/retail/burberry.html)