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Pacific Sunwear
Making Waves
Pacific Sunwear, Riverside, CA
The storefront for world-class surf and skate apparel company Pacific Sunwear includes a striking Koa wood half-pipe entry emphasizing their board sport focus. The entry is lined with mannequins to create "lifestyle runways" that guide customers to a t-shirt rotunda and a wall display of footwear. Products are showcased in a way that creates a memorable story-telling customer experience. (http://www.gensler.com/practices/retail/pacsun.html)